News

The Most Expensive Page On Your Website Is The One You Never Look At
The Most Expensive Page On Your Website Is The One You Never Look At
Every wholesale brand has one. It's usually buried in the main navigation under a name like "Stockists" or "Find a Retailer" or "Where to Buy." Nobody really pays it much... Read more...
I Sent My Concept To A Wholesale CEO. He Didn't Understand It. Here's What I Learned.
I Sent My Concept To A Wholesale CEO. He Didn't Understand It. Here's What I Learned.
A few weeks ago I asked a former colleague to share Relay Orders with someone he used to work with — the MD of a well established wholesale brand. Someone... Read more...
Every Wholesale Brand Asks Me The Same Question — Why Not Just Go DTC?
Every Wholesale Brand Asks Me The Same Question — Why Not Just Go DTC?
It's the first thing most brand founders say when I explain Relay Orders. "Sounds interesting. But why wouldn't we just sell direct?" It's a fair question. And honestly, for some... Read more...
What Happens in the 60 Seconds After a Customer Leaves Your Website Without Buying
What Happens in the 60 Seconds After a Customer Leaves Your Website Without Buying
It starts the moment they click away. A customer has just spent time on your website. They found the product they wanted. They checked the size. They looked at the... Read more...
B2B2C: The Model Everyone’s Talking About — And the Missing Piece Nobody’s Built
B2B2C: The Model Everyone’s Talking About — And the Missing Piece Nobody’s Built
If you’ve been paying attention to ecommerce in the last couple of years, you’ll have noticed a phrase appearing more and more frequently. B2B2C. Business to Business to Consumer. BigCommerce... Read more...
The Problem Nobody in Wholesale Talks About
The Problem Nobody in Wholesale Talks About
There’s a tension sitting at the heart of almost every wholesale brand in the UK. It doesn’t get discussed at trade shows. It rarely makes it into industry publications. But... Read more...